“TIMBERLAND NATURE NEEDS HEROES” Award
GREENER URBAN SPACES
As part of the Fall Winter 2019 Brand campaign, Timberland will launch an open call for ideas dedicated to young talents (students from Architecture or Design schools) with the objective of creating specific green and sustainable modular projects that improves urban spaces.
The aim of the TIMBERLAND NATURE NEEDS HEROES Award is to create refreshing and inspiring places for all the citizens, transforming urban areas in even more unique daily experience, revitalizing existing places, reanimating essential urban spaces to give them a new life and giving them back to the citizens, underlining the Timberland Corporate Social Responsibility commitment.
The spirit of improving the urban environment, through permanent, moving or ephemeral small-scale green realizations is also an educational tool for rethinking greener urban spaces and more sustainable character of cities.
Realizations should be planned to use the same modular elements but combining them according to different layouts, depending on the specific function for different program of activities and the season of the year.
Long lasting or recycling materials and a sustainable approach is mandatory.